ABOUT US ItaIWine

ITA.I.WINE is a project that was created with the intention of spreading the excellence of of high quality Italian food and wine heritage in the world, aiming in educating the consumer to carefully choose, based on the high quality of the selected products . Authenticity, uniqueness and high quality, are the main characteristics of the products that we choose to represent and promote.

ITA.I.WINE is a brand linked to the experience of the Franchi family, which has been acquired with over 40 years of experience in the wine industry and Italian and foreign sales. Our experience in Italy, Europe, California, Central America and Australia, has led us to understand the importance, value and quality of typical Italian products, as well as the need to preserve the true "MADE IN ITALY" .

Today, the new CHALLENGE is to bring a further taste of ITALY to our customers abroad, offering typical food products and allowing our customers to discover new flavours and teaching them the forgotten pleasure of being at the table. The objective of ITA.I.WINE is to create a link between valuable Italian companies and who is searching for them, placing them in front of a window that overlooks our country, the splendid ITALY. We want to guide our customers to be able to recognize the REAL Italian product, its origins, its history ..

The communicative aspect for us of essential importance as a means to get in contact and thus an essential aspect which allows simplifying the management of the relationship between consumer and supplier. ITAIWINE is a project that we love and believe in, that we pursue with passion and responsibility. Our activities cover "anywhere" there is a desire to have a skilled and careful selection of food and wine, unique and unrepeatable, that will respect: IDENTITY 'LAND, TRADITION, QUALITY'

Valerio Franchi is born in the land of wine and good food, Grandfather shepherd and wine maker, Father also winemaker and uncle employed at a Winery in Lazio region. He made ​​their studies during high school in the Technical Agricultural Institute of Ascoli Piceno, acquiring the status of wine technical and then completing his course with the degree as winemaker at the University of Florence. Valerio has worked in the field of food and wine for the past 10 years, both as a winemaker and as wine consulter in restaurants in different states of the world. Having the opportunity to personally see and touch the culture and habits of different populations, found what interesting characterizes other countries and what interesting characterizes Italy and its national treasure: the history, landscapes, art and architecture, food and wine, and all the typical products that can accurately distinguish a small country like Italy. Precisely for this reason, leaving the profession of winemaker, decided to promote Italian wine on foreign territory, by selecting high quality products to small and medium-sized enterprises, which are often missing on the international tables. A lover of good food and good wine is convinced that all the regional specialties, both large and small, represent a veritable wealth of national identity. The project ITAIWINE is born with the aim of selecting high quality product on Italian territory, looking for the best value for money, sponsoring abroad directly in place. Currently Valerio lives in Taiwan and he is involved in the divulgation on the Asian and Australian territories “An Italian product, wherever placed, adds appeal and sets a sensual lifestyle that smacks of Dolce Vita”.

Marco Franchi was born in a small village in the Italian’s region named Marche, in the 50s. After years of working experiences in various regions is now living in the area of the Castelli Romani. Winemaker with forty years of experience, he has worked in various Italian regions (Marche, Sicily, Apulia, Abbruzzo, Lazio, Umbria, Liguria) and also abroad, in Central America, for 3 years. Over the years he has personally experienced the stages of development of the technology industry, actively participating in the growth of Italian wine. Owner and manager of a wine shop in the center of Rome for 10 years, he has made of the Wine his personal passion, transferring all its deep knowledge to his son, Valerio Franchi, looking after a personal selection of products stored in a cellar of the family. He currently runs his own office of Enology and Agriculture with a laboratory for technical advice and support to wineries present in the area of Lazio and beyond. He hailed the proposal to collaborate with Valerio in the ITAIWINE’s project, ensuring a presence on Italian territory for direct selection of products and to take care of the relationships with companies and wineries, giving logistical and technical support to ITAIWINE itself. "Working with professionalism, commitment and clarity, enriches everyone both economically and intellectually. Doing it with selfishness give only material comfort, but the rest doesn’t exist"